Ethiopia is located in the Rift Valley of the Horn of Africa and is known for its “origin of origin” and has enormous unexplored potential in tourism and hospitality.

Why Ethiopia for tourism?

The World’s best destination for tourists

European Council on Tourism and Trade, 2015

Origin of Human Kind

Ethiopia is “the root of the Genesis of Life; the human family was first planted here” (Barack Obama, 2015)

Ethiopia is the home of the “first human”. In 1974, Donald Johanson and Tom Gray discovered in the Afar Region a 3.2-million-year-old human skeleton. This female hominid skeleton, named Lucy, can be admired at the National Museum of Ethiopia in Addis Ababa.

Outstanding archaeological research are still undertaken in Ethiopia. Recently, homo sapiens fossils, dated between 195,000 and 160,000 years old have been discovered.

Rich cultural and natural heritage

Ethiopia is the African country with the biggest number of World Heritage sites recognised by the UNESCO (9).

Unforgettable outdoor experiences

Ethiopia is one of the countries in the World offering the most important variety of outdoor activities.

Activities that you can do in Ethiopia


Bike tours Hiking and trekking Overland expeditions
Rock climbing Caving Rafting

Volcano climbing

A strong government support

Attractive fiscal incentives are granted to firms investing in the tourism industry. Tourism in Ethiopia is promoted by the Ethiopian Tourism Organization

Investment opportunities

Star-rated hotels Lodges Restaurants Grade 1 tour operations